In this work, I led three qualitative studies to support the design of meaningful AI transparency and data control features. I worked towards promoting user safety online and trust in the open internet by asking and answering the following research questions:
Research Question 1: How we can help users develop trust and feel safer when interacting with Ads on Google platforms?
Research Question 2: What is the role of data controls and ads AI transaprency features in making users feel safe in relation to ads?
Research Question 1
To answer the first research question, I conducted interview studies and used card sorting techniques with 30+ users spanning 3 countries. I single-handedly defined recruitment criteria, developed study plan, conducted interview studies, performed data analysis and communicated findings through reports and presentations.
Research Question 2
To answer the second research question, I collaborated with dScout to conduct a week long diary study with 25+ participants. Users were prompted to think about their interactions with ads multiple times a day and fill out a short survey after those interactions.
I am unable to share my research findings due to confidentiality agreements. My work ultimately supported the first design of the Google Ad center, which is now a public tool.